10 unassuming makeup products that give designer brands a run for their money

Nicky J Sims/Getty ImagesGood makeup doesn’t have to be fancy.

When picking out makeup, it’s easy to get swept away with the luxurious packaging that many brands have to offer. There are a lot of high-end products out there that will induce envy when you whip them out of your bag. But brushing aside products that aren’t as glamorous is a rookie mistake.

Nowadays, there are seemingly endless amounts of drugstore and lower-end products that are super high-quality. Yes, you may be sacrificing on heavy and luxe packaging, but you’ll end up saving money and you won’t have to compromise quality.

Here are some unassuming products everyone should try.


The Wet n Wild Colour Icon blushes are a must in any makeup collection.

wetnwildbeautyWith 69 reviews on its site and an almost 5-star rating, it’s a purchase worth making.

The simple black packaging with the clear cover for a peek at the product colour is no frills, but it definitely hits the spot quality-wise. The blush retails for only $US2.99, but is cruelty free and packs a ton of pigment.


Physician Formula’s Murumuru Butter Bronzer was such a hit that the brand launched a Butter Blush and Butter Highlighter.

Physician’s FormulaThe bronzer has over 4 stars on Physician Formula’s site.

Now that’s a good product– when it’s so successful, a brand starts a whole line after that one item. This bronzer comes in yellow packaging that has a button to pop open the lid, revealing a coconut-scented product that will make you want to just load up on more and more bronzer. The cool-toned shade has swirls pressed into it, and the lid is transparent so you can see the product.

The product won a Women’s Health beauty award in 2016.


The Maybelline Fit Me Concealer is a dupe for the Nars Creamy Concealer.

MaybellineThe concealer has a 3.8-star rating on Maybelline’s site.

The Maybelline concealer comes in a simple packaging where you twist the wand out of the tube and apply directly. It comes in 12 shades and is a definite dupe for the Nars Creamy Concealer, which retails for $US30. The Maybelline option is priced between $US5 to $US7, depending on the store.


Milani’s Everyday Eyes Eyeshadow Palette has eight colour combination options.

MilaniFans gave the product a 5-star rating.

The palette certainly isn’t glamorous, with see-through plastic as a lid, and a cheap dual-end brush that comes with the product, but the eyeshadow quality is top-notch. This is a palette to take with you while travelling, as it lays flat, has a variety of colours, and won’t let you down.


The NYX Lip Lingerie collection has a variety of neutral colour options.

NYXThe cheap gloss has 4.3 stars on NYX’s site.

The packaging isn’t impressive with its cheap plastic, but the formula definitely is. The NYX Lip Lingerie collection has 24 shades, and the formula is a whipped, creamy consistency that is easy to re-apply.


The L’Oreal Paris Voluminous Original Mascara is as plain as can be.

L’OrealIt boasts 4 stars on Target’s site.

With a black outer tube and metallic gold top, this product won’t stand out in your makeup bag. But it applies like a dream and isn’t clumpy at all. Plus, the under $US6 price point doesn’t hurt, either.


The Morphe 350 palette has all the warm neutrals for your fall look.

MorpheThe product has 5 stars.

This brand is known for its low-key packaging, inexpensive price point, and workable shades. Morphe hit the makeup scene hard with its 35-colour eyeshadow palettes that are less than $US25, but you, unfortunately, don’t get a mirror with the product.


There are many reasons e.l.f. Cosmetics is one of my favourite brands, and its $US6 Powder Blush Palette certainly ranks.

UltaIt boasts an almost 5-star rating on Ulta’s site.

It, unfortunately, comes without a mirror, which is a pain for travelling, but fine if you’re using at home. The palette comes in two different colour sets and will be a mainstay in your collection.


The L.A. Girl HD Pro Concealer formula will hide your dark circles, but the packaging is less than ideal.

UltaWith 929 reviews on Ulta and 4 stars, it’s worth buying.

This concealer is one of the internet’s favourites. Its squeeze-out applicator means it’s difficult to apply directly to your face, but that’s a small price to pay for the otherwise stellar product.


The Rimmel Stay Matte Pressed Powder is a wonderful option to set your face.

AmazonThe product boasts 4 stars on Amazon.

The powder’s only drawback is the packaging. The product feels lightweight when you hold it, and certainly isn’t something you want to tout at your vanity. But for around $US3 and with amazing setting powers, it’s worth dealing with a flimsy plastic cover.

Visit INSIDER’s homepage for more.

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.