Our Natural Resistance Is The Single Biggest Barrier To Innovation

Are you bothered by a psychological problem that you aren’t even trying to get rid of because you think it’s “human nature” and can’t be eliminated? If so, you aren’t alone.

For example, Seth Godin recently published his 13th book, “Poke the Box,” that explains most people’s failure to take action by claiming that people have to overcome their natural resistance in order to take action. His Domino Project published a book by Steve Pressfield, “Do the Work,” that also emphasised how our natural resistance is the single biggest barrier to creativity and innovation, and it includes tips on how to fight this demon that lurks within each of us.

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