For this year’s Academy Awards, ABC sold 26 minutes worth of commercials for $72 million — down from $81 million last year.
The cost of a 30-second spot dropped from $1.65 million to $1.4 million this year.
26 minutes of commercials is the most since 2004.
New sponsor Hyundai led with four and a half minutes. Coke and JC Penney came next. ABC filled 6 minutes and 20 seconds with house ads — the most since 2004.
The Academy finally allowed studios to advertise movies this year, but few took the bait.
Probably that’s because the whole show is one long DVD commercial.