Oroton is reportedly pursuing an exclusive franchise agreement with US-based GAP Inc following the expiry of its 23-year Ralph Lauren deal in June.
Sue Mitchell of the AFR reports that Oroton and GAP are coming to an exclusive agreement for the brand in Australia, New Zealand and the Pacific.
GAP this month decided to take back its Australian license from Brand Republic and according to the Fin, has been considering pulling out of the Australian market.
Oroton will take over GAP stores in Sydney and Melbourne from Brand Republic’s parent company Busby Holdings if talks with GAP go well.
There’s more on the Fin.
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