Oreo Is Getting A Super Bowl Ad — Today's Ad Brief

Oreo Facebook Picture

It looks like Oreo is ending its 100th birthday celebration with the present of a Super Bowl spot. Although DraftFCB is the cookie’s current agency, according to Ad Age the brand won’t confirm which agency will create the spot. This is big news for Mondelez, Oreo’s parent company, which is the former snacks division of Kraft Foods. Planters was the last Kraft product to appear in the Super Bowl in 2008.

It’s a sad day for peanut butter. Unilever is trying to sell Skippy.

CP+B is the latest shop to lay off staff in its Boulder and Miami offices. CEO Andrew Keller’s email explains: “In preparation for 2013, we are closely focusing on what we believe matters most: creative, strategy and innovation. To do this, we must realign some of our staffing, which will mean eliminating some positions – less than 5% –  most in areas not absolutely essential to our creative product.” There’s also talk of new hires.

Union Metrics and Tumblr announced its first-ever analytics platform that provides data about how users are engaging with brands on the platform. 

Coca-Cola was named “Global Marketer of the Year” at the Smarties Gala for its work in mobile. 

Szu Ann Chen Smith and Scott Arenstein are now partners at Hello Design, an LA-based creative agency.

In honour of Breast Cancer Awareness month, Caribou Coffee launched a Facebook initiative with CancerCare called the Amy’s Blend campaign. The tab is dedicated to cancer awareness and has a goal of reaching 10,000 new Likes.

Previously on Business Insider Advertising:

  • This Is Facebook’s First Ever Major, Agency Created Ad — And It’s Pretty Existential [Video]
  • Here’s What OpenX CEO Tim Cadogan Told Us About His IPO Plans
  • Kraft Reveals 4th New Logo In Four Years
  • This Amazing Chart Shows What Happens When A Tumblr Post Goes Viral
  • KitchenAid Tweeted A Joke About Obama’s Dead Grandmother

 

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