Oracle Wants To Help You Find Meaning On Twitter

Oracle today joined the crowded market of companies sifting through data, blogs and Twitter streams to discover stuff.

The database giant released Oracle Endeca Information Discovery. It came from its purchase of Endeca Technologies last fall.

Information Discovery is a big data product, meaning it can grab data from all kinds of sources from the stuff stored in structured databases to social media blogs and tweets. It can be used for all sorts of things like hunting down criminals or social media “sentiment analysis.”

It can also be used in with Oracle’s in-memory Exalytics database — the product that competes with SAP HANA.

Oracle joins a crowded market which includes a range of competitors from IBM to the open source project Hadoop.

(To understand how and when companies are choosing a classic Oracle database over Hadoop, check out this funny flow-chart by database dude Aaron Cordova.)

While it’s true that Oracle also offers Hadoop (a version from Cloudera), but packs it into another one of its products, the Oracle Big Data Appliance.

Oracle is being smart for stepping up its game with new big data products. But with new technologies and open source options, its reign as undisputed database leader for the next generation of applications is far from a sure thing.

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