Oracle continues to grow its cloud through acquisitions.Today San Francisco startup Involver announced Oracle bought it for an undisclosed sum.
Involver makes software for building custom Facebook pages and other social apps. It’s known for software that manages marketing campaigns on social sites like Facebook and Twitter and for being used by Facebook’s own internal marketing team. It lets marketing people build custom Facebook Fan Pages with a drag-and-drop interface, and no coding required.
Involver says it will fill a gap in Oracle Cloud. Whereas Vitrue is for listening to social media, Involver is for building the apps themselves. Both of these will dovetail into the RightNow cloud, a cloud that competes with Salesforce.com
With these buys, Oracle is looking more and more like Salesforce.com, crafting itself in the new “social enterprise” image that Marc Benioff is hawking for his own company.
Involver claims that over 1 million brands and agencies use it including Facebook, Sony/RCA Records and The White House.