Oprah Endorsing Amazon's Kindle

Chris Nuttall at the FT reports:

Kindle sales appear likely to get a significant boost on Friday, with talk-show megastar Oprah Winfrey apparently about to endorse Amazon’s digital book reader.

Amazon is featuring a trailer of  her Friday show on its site with Oprah talking about her new “favourite gadget” which is “life changing for me”. From a side-on view, the product she is talking about looks very like a Kindle.

In an email to subscribers, Amazon says its founder Jeff Bezos will be appearing on Oprah to talk to her about her new favourite gadget.

Talking to analysts on Amazon’s third-quarter conference call on Wednesday, he denied that digital books were having a cannibalistic effect on regular book sales:

“So far what we have seen with the Kindle book units is that they are additive to physical book units. So when somebody buys a Kindle and the period after, they buy 1.6 times as many Kindle books as they bought physical books prior to buying a Kindle, and they continue to buy the same number of physical books. So that’s what we have seen so far and it’s obviously a very positive outcome. We hope that continues.”

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