Chris Nuttall at the FT reports:
Kindle sales appear likely to get a significant boost on Friday, with talk-show megastar Oprah Winfrey apparently about to endorse Amazon’s digital book reader.
Amazon is featuring a trailer of her Friday show on its site with Oprah talking about her new “favourite gadget” which is “life changing for me”. From a side-on view, the product she is talking about looks very like a Kindle.
In an email to subscribers, Amazon says its founder Jeff Bezos will be appearing on Oprah to talk to her about her new favourite gadget.
Talking to analysts on Amazon’s third-quarter conference call on Wednesday, he denied that digital books were having a cannibalistic effect on regular book sales:
“So far what we have seen with the Kindle book units is that they are additive to physical book units. So when somebody buys a Kindle and the period after, they buy 1.6 times as many Kindle books as they bought physical books prior to buying a Kindle, and they continue to buy the same number of physical books. So that’s what we have seen so far and it’s obviously a very positive outcome. We hope that continues.”
NOW WATCH: Tech Insider videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.