Planning on avoiding long lines by shopping online for the upcoming holiday season? You’re not alone. But you’re no longer part of a crowd that’s growing at an explosive rate.
WSJ: While the 56% of online retailers who expect at least 15% sales growth this holiday season appears strong, it is well below the portion who have expressed such optimism in recent years. Last year, 78% of retailers forecast at least 15% sales growth.
A majority of the online retailers surveyed in October said they plan to offer free shipping to attract customers, but 21% of them said they would raise the minimum purchase requirement this year.
Retailers also said were focused on revamping Web sites to increase online sales: 43% said they are adding product videos, 33% are adding customer reviews and 25% are creating Facebook pages to promote their sites. To appeal to price-conscious customers, 27% said they are adding clearance-sale pages to their sites.
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