Advertising dollars spent by the entertainment industry online will jump 21.2% to $1.26 billion in 2011, according to eMarketer’s Stephanie Reese.
The figure includes amusement and recreation, box office, film, music, TV and video games.
That number is up sharply from the 14.9% jump in 2010 and more than the predicted 19% increase in 2012.
By 2015, eMarketer believes the figure will top $2 billion for the first time.
The $1.26 billion spent in 2011, however, only represents 4% of the total online advertising budget in the United States.
It will increase to 4.2% by 2015, but that’s still a remarkably small percentage of the total figure.
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