This chart, from market research company eMarketer, says it all:
But it’s not a surprise — digital ad media came of age a long time ago. Finally, the money — $40 billion this year — is catching up.
The real eye-opener is on the other chart that eMarketer published today:
Note the right-hand side of the chart, which shows online spending coming within $10 billion of TV spending.
This information dovetails nicely with our previous prediction that the broadcast, cable and satellite television business as we know it — funded by expensive subscriptions and even more expensive 30-second ads — only has about five more years of primary media relevance left.