Apple’s 30% tax on subscriptions purchased through iPhone and iPad apps has made a lot of people angry, either because they think it’s unfair, or it’s exorbitantly high, or they can’t afford it, or whatever.
But here’s a guy who says he’s OK with it: Alex Kazim, founder and CEO of news aggregation platform Ongo, who also used to work at Skype, eBay, PayPal, and very long ago, was a software developer at Apple.
Kazim says he thinks the vast majority of his company’s new subscribers will come in through the web, where he wouldn’t have to pay a 30% bounty to Apple — as opposed to signing up through his iPad app, where he would have to pay Apple. (Ongo aggregates a bunch of news sources into a single website, with no ads, and wants people to pay $7 per month for it.)
As long as it’s still a relatively small percentage of his customer base that he has to pay a 30% acquisition cost for — and if Apple is using the money to help market your app, and bring in new users — he says he’s fine with it.