As brands have become publishers and content producers, the need to manage blogs – sometimes multiple blogs for one company – has become mandatory.
The problem is, when your company has multiple blogs, managing them all can be a bear. Probably the two most popular platforms right now are WordPress and Tumblr. Though WordPress is far more robust, one of Tumblr’s key features makes it extremely attractive: A unified dashboard.
Now, WordPress does, too. WordPress expert Vladimir Prelovac (actually deserving of the expert title) has been working on ManageWP for close to two years and passed 90,000 managed sites on the platform in December.
Though Tumblr surpassed WordPress in the number of blogs hosted last year, the blogs on each platform tend to be rather different types. Of Technorati’s top 100 blogs, more than a quarter are WordPress (primarily self-hosted).
Fact is, it’s pretty ridiculous that WordPress has not developed a dashboard on its own. The nice thing about it being open source, however, is that the community – which consists of extremely talented developers and designers – has a terrific ability to create plugins like ManageWP that solve problems such as this.
Contrast this with the development of the “Missing e” application for Tumblr, which has put its developer at odds with the platform. In fact, many users of Missing e were alerted by Tumblr at the start of the year that they might stop receiving technical support from Tumblr if they continued to use the plug-in – which they refer to as a “browser hack.”
Don’t get me wrong, Tumblr is a great platform (as I’ve written before) and certainly has its place. But the ability to get the most out of your site and your platform is vital for any enterprise.
Following the freemium model so popular for web applications these days, small users with 3 or fewer sites to manage can use the plug-in for free. Up to 10 sites is $7 per month and enterprise solutions go up from there. It’s the sort of thing that Automattic, the company behind WordPress, probably should have come up with on its own.
Will a managed solution like this move WordPress back to the No. 1 spot among bloggers? Probably not. Tumblr is vastly superior when it comes to cute animal photo blogs.
But most companies don’t need blogs to post photos of cute animals. Most.