One reason why Yahoo might have a tough time selling its search business

Yahoo is looking for someone to buy its core internet business, which includes its search business, but that might be a hard-sell.

As this chart from Statista shows, based on data from the web research firm Statcounter, Yahoo’s search business accounts for only a small part of the global search market. In most regions, it owns less than 3% of the market, although its presence in the North America is slightly bigger.

Add that to the fact that Yahoo’s search revenue hasn’t seen much growth lately, and it could become a less attractive buy for most companies. Still, it draws hundreds of millions of users per month, which is why companies like Verizon and AT&T are rumoured to be interested in it.

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