One politician schooled everyone else on Instagram over the election campaign

Photo: Christopher Pearce/ Getty.

As social media plays an increasingly important role in politics, party leaders look for new ways to engage people on different platforms.

This election campaign, Instagram joined the party and both the Coalition and the ALP have upped their selfie game to stay relevant.

According to data pulled by the social platform over the past eight weeks it seems that while prime minister and Liberal leader Malcolm Turnbull has seven times the number of followers than Opposition leader Bill Shorten, who has just 8,779, it is Shorten who has attracted the largest percentage growth of his fan base, up 73.8% over the election period.

Despite that Turnbull had an overwhelming majority of top posts by total interactions, with the PM responsible for the top most popular posts.

These photos ranged from Turnbull drinking lemon and honey tea backstage before going on Q&A when he was ill to him at sporting matches, cultural events and meeting with the Governor General to dissolve parliament.

Here they are.

1. Turnbull sipping lemon and honey tea whilst ill before appearing on Q&A

Prepping for #qanda on @abctv with a honey and lemon tea to help with a slightly croaky voice #manflu

A photo posted by Malcolm Turnbull (@turnbullmalcolm) on

2. Turnbull discussing the Australian economy with former PM John Howard

3. A throwback of his wife and daughter, Lucy and Daisy for Mother’s Day

6. Turnbull holding a baby

"Hey PM, how about giving me those shiny glasses?"

A photo posted by Malcolm Turnbull (@turnbullmalcolm) on

7. Turnbull on the impact his father has had on his life

I wouldn't be where I am today without my dad.

A video posted by Malcolm Turnbull (@turnbullmalcolm) on

9. Turnbull at a State of Origin event with treasurer Scott Morrison


A photo posted by Malcolm Turnbull (@turnbullmalcolm) on

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