Sean Parker’s Facebook-connected video chat application, Airtime, launched with an enormous amount of hype last month.
So, where is it now, about a month later?
Well, if you take a look at Airtime on AppData, the numbers don’t look good: it has around 9,000 Facebook-connected daily users and 200,000 Facebook-connected monthly active users.
First, a look at Airtime’s daily active Facebook-connected users according to AppData — which is usually a good barometer of success of a Facebook-connected app.
Ouch. Here’s what’s happening on that graph, according to AppData: Facebook rounds its DAU numbers when it reports them, so the numbers have to change by 10,000 for it to actually make a dent. When it falls below 10,000, Facebook reports changes for every 1,000 user difference.
Now, monthly active users (not as accurate, but still relevant):
For reference, here’s the kind of chart you want to see if your app is growing quickly: Song Pop. It’s a “guess-that-tune” app that’s picked up millions of users in the course of a month.