After a failed attempt to shame JCPenney into dropping openly gay Ellen DeGeneres as the company’s spokesperson, conservative watchdog group One Million mums is at it again—this time over a Mother’s Day ad that features a same-sex couple.The ad (click to enlarge) shows Maggie and Wendi, both wearing wedding bands, and their daughter under the caption “freedom of expression.”
Summon the fainting couch and smelling salts.
The watchdog’s website wrote, “OMM has so many issues to cover we had no choice but to move on earlier in the year but have decided to revisit the issue and speak out again … If they want our business, then we will not be ignored!”
The thing is, JCPenney made it pretty clear that they didn’t care about OMM’s anti-gay concerns the first time around when the watchdog group launched a campaign against Ellen in March. After conservative FOX host Bill O’Reilly even compared the conservative watchdog group’s campaign to a “witch hunt,” OMM pledged to move on to “other issues” — like reprimanding Toys ‘R Us for selling an Archie comic about an interracial, gay wedding, and Urban Outfitters for showing two girls kissing in its catalogue.
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