WOW: One Kings Lane Says 25% Of Its Total Revenue Came From Mobile Last Month

doug mack, intent, focused, lean, forward, one king's lane, one kings lane, okl, january 2012, bi, dngOne Kings Lane CEO Doug Mack

Photo: Daniel Goodman / Business Insider

People seem to have no problem shopping on mobile devices.For example, high-design flash-sales site Fab says more than one-third of its visits come from mobile.

But home-decor site One Kings Lane says a significant chunk of its actual revenues are coming from iPads and smartphones already.

CEO Doug Mack tells us mobile purchases made up 22% of One King Lane’s total revenue in June. That number increased to 25% in July.

Mack tells us mobile revenue has grown every month to date, so the past two months aren’t a blip—they’re a long-term trend.

The company as a whole is on track to generate $200 million in 2012.

We asked Mack where he thinks the mobile spurt came from. He replied:

  • Our model naturally lends itself to mobile success—fresh content and product daily to check out … great imagery … urgency to act.
  • I do think people are taking OKL with them on their summer vacations. We saw a big jump on 4th of July (a Wednesday) – 33% of all traffic was mobile that day – way higher than a typical Wednesday.   We suspect people are taking us with them wherever they are going.

Mack’s plan is to plunge full steam ahead into mobile. He recently hired a chief product and technology officer, Jean Sini. Jean formerly ran engineering for Intuit’s, where 40% of its users are mobile only.

“We’re going to have a huge, continued mobile focus,” Mack says. “Our new CTO is a mobile expert and is a big factor. We have all kinds of plans around performance, simplicity and innovation on mobile that we’ll be rolling out.”

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