Glorious Images Of Steve Jobs’ Black-Tie Induction Into The Creative Hall Of Fame

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[credit provider=”Emmanuel Andre, TBWAMAL “]

On Tuesday night, more than 300 of the advertising world’s elite donned tuxes and gowns to celebrate the induction of Steve Jobs, Paula Green, and Joe Pytka into the One Club’s 2012 Creative Hall of Fame for advertising.BBDO chief creative officer David Lubars, the 2012 Hall of Fame chairman, introduced the awards ceremony as the ad world’s retribution for “polluting the culture” by way of “showing our profession at its best.”

Industry leaders such as David Kennedy (of Wieden + Kennedy) to Jerry Della Femina (of the former Della Femina Travisano & Partners) gathered in Gotham Hall — a regal, columned space that used to be a bank — to eat steak so rare it bled, and clink champagne flutes.

Apple founder Jobs, who died in October, became the first client to be inducted into the creative hall of fame. “He wrote the words in his own way,” TBWA chairman Lee Clow said. “He forced the words out of you.” Jobs was informed of his induction prior to his death.

The other inductees included Paula Green, best-known for creating Avis’ “We Try Harder” motto and the lyrics to the “Look for the Union Label” song for the ILGWU.

Green, 74, started out as a copy editor at Seventeen magazine, before becoming a key player in the ad world during the sexist heyday of the 1960s. She became the first female group head at DDB before starting her own agency.

Perhaps the most memorable moments of the night came from Jim Riswold, the former creative director at Wieden+Kennedy, when introducing the prolific Joe Pytka, who has directed over 5,000 commercials and films. More of a roast than a tribute, Riswold compared the Pytka to Jack London’s seal-clubbing character Wolf Larsen, stating that the only reason Pytka didn’t kill seals was because they don’t work in the ad industry.

The One Club also began an Educator’s Hall of Fame, naming Robert Lawton from Creative Circus in Atlanta as its first inductee.

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title=”TBWA Worldwide global director Lee Clow, CEO Tom Carroll, chairman Jean-Marie Dru, and TBWA Media Arts Lab president James Vincent.”
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title=”The event took place in Gotham Hall, an elegant building that used to serve as the former Greenwich Savings Bank’s headquarters.”
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title=”Here are the awards bestowed upon Educator Hall of Fame’s Robert Lawton and Creative Hall of Fame inductees Paula Green, Joe Pytka, and the late Steve Jobs.”
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title=”(Please note Paula Green’s incredible shoes).”
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content=”Pictured: John Norman (Martin Agency), Mike Hughes (Martin Agency), and Bart Cleveland (McKee Wallwork)”
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title=”Creatives and industry insiders began to fill Gotham Hall, taking advantage of a full-service open bar.”
content=”Pictured: James Cooper (CIO of JWT), Nick Law (CCO at R/GA), and Bob Greenberg (CEO of R/GA)”
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title=”Jerry Della Femina and his wife Judy Licht.”
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title=”Robert Lawton from Creative Circus in Atlanta, famous for saying “being good isn’t good enough,” was was accompanied onstage by former students.”
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title=”TBWA’s Lee Clow gave the tribute to Steve Jobs. On working with Jobs, he said, “You’ve got a product to introduce — that’s not so fucking hard when it’s a product that changes everything.””
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title=”The audience was shown “The Crazy Ones,” the 1997 commercial that crowned Jobs’ return to Apple. Clow remembered wanting to use Jobs’ own voice to narrate the spot but they had already recorded Richard Dreyfuss. At 4 a.m. the night before the ad aired, Jobs called Clow to order him to run the Dreyfuss version since “this is about the future of Apple and people can’t think it’s about me.” Clow remembered thinking, “Fuck it. He’s right again.””
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title=”Paula Green, who came to power in the heyday of the Mad Men era.”
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title=”Joe Pytka, who has produced over 5,000 commercials in his 40-year career, sat and listened as he was roasted by Jim Riswold, a former creative director at W+K.”
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title=”Apart from his creative repertoire — including Madonna’s “Make a Wish” spot for Pepsi, and “This is your brain on drugs” — Pytka is also known for his flowing locks and his height (6’4″). Riswold said his daughter once compared him to the Jolly Green Giant, except for the fact that he wasn’t green. “He sure isn’t fucking jolly, either,” Riswold said.”
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title=”The One Club’s CEO, Mary Warlick, posed with Clow.”
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title=”David Kennedy with Kevin Swanepoel, president of The One Club.”
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permalink=”now-that-youve-had-your-fill-of-the-one-clubs-incredible-party-check-out-the-most-popular-brands-in-saudi-arabia-19″
title=”Now that you’ve had your fill of The One Club’s incredible party, check out the most popular brands in Saudi Arabia.”
content=”… seven of the 10 most beloved brands are non-Islamic>>
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