People in the Americas and Europe use most of the same services and websites when they go online, with Facebook, Amazon, and Google as mainstays for most internet users. The one place these market leaders have struggled to gain users is China.
The Chinese government has strict censorship practices when it comes to the internet and it operates a “Great firewall” that blocks undesirable websites from reaching Chinese users. As we can see in this chart from Statista, the vast majority of people in China flock to domestic sites and services. Facebook was banned in 2009 and Google left in 2010 after getting hit by a cyberattack from within the country. Amazon remains active, but has struggled to pull customers from the Alibaba owned Tmall.
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