How much would you pay for a camera designed by Jony Ive? How about a desk?
Last night design pioneers Jony Ive and Marc Newson collaborated with musician and philanthropist Bono to organise a (RED) Auction on November 23rd at Sotheby’s in New York City. The auction raised over $US26 million dollars for The Global Fund, which helps fight AIDS in Africa.
The camera – a unique Leica Digital Rangefinder – sold for $US1.8 million and the unique aluminium desk produced by Neal Feay Studio (pictured) brought $US1.7 million.
The Steinway & Sons unique “Red Pops for (RED)” Parlor Grand Piano (which Coldplay’s Chris Martin played last night) inspired a dozen bidders to compete for the piano. It was finally won by philanthropist Stewart Rahr for $US1.9 million.
Overall, it looked like a spectacular event!