Urban Airship, a back-end provider for push notifications, in-app purchases and subscriptions has purchased location-based tracking software provider SimpleGeo.
Urban Airship CEO Scott Kveton will take over leading the company, SimpleGeo said in a statement today.
Jay Adelson, SimpleGeo’s CEO as of November last year, will continue to serve as an advisor but will be moving onto his next gig — though he hadn’t planned that far ahead yet, he told Business Insider. Adelson was CEO at Digg before stepping down and handing the reigns back to its founder Kevin Rose.
“Absolutely, I would have loved to stick around,” Adelson said. “We were all systems go, fully prepared to continue on as an independent company until we met the folks at Urban Airship.”
The all-stock deal is worth $3.5 million even though SimpleGeo has raised nearly $10 million, former TechCrunch founder Michael Arrington said on his personal blog Uncrunched.
First Round Capital, Foundry Group and Redpoint Ventures all invested in SimpleGeo’s most recent $8.1 million round. Its angel round is more hype-worthy — including the likes of Digg founder Kevin Rose and super-angels Ron Conway and Chris Sacca.
SimpleGeo also added former Digg CEO Jay Adelson as its CEO in November last year.
Urban Airship has raised $6.5 million to date — also from Foundry group, among other investors. SimpleGeo announced a partnership with Urban Airship in July earlier this year.