Photo: Jasper Juinen/Getty Images
The much anticipated London Olympics will start in just a few weeks.But a lot has changed since the first Games in 1896.
In a new report, Goldman Sachs highlights how the games have evolved. This includes female participation rates and medal tallies for emerging market economies.
We include 10 key trends as well as a look at some of the recent games.
Business Insider Emails & Alerts
Site highlights each day to your inbox.