The Olympics is the last big mono-cultural event.For two weeks, everyone watches, and everyone cares. That’s why NBC pays $1.2 billion to broadcast them.
But Olympic sports themselves are far from mainstream, so athletes have to capitalise on their fame before the Olympics fade away from the public consciousness.
We took a look at what 10 different athletes have done in five days since London 2012 ended.
Some of the fresh faces are still in the middle of all-out media blitzes, while the veterans are grabbing some much-needed R&R.
Usain Bolt, unlike Powell, is taking advantage of his brief moment on top of the sports world by making tons of public appearances
18-year-old British diver Tom Daley is hitting the books at Plymouth College, he got an A in Spanish
NOW WATCH: Briefing videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.