- Sephora is facing backlash related to its partnership with Olivia Jade Giannulli, the daughter of the “Full House” star Lori Loughlin and the fashion designer Mossimo Giannulli.
- Mossimo Giannulli and Loughlin were accused on Tuesday of agreeing to pay $US500,000 in bribes to facilitate Olivia Jade’s and her sister’s admission to the University of Southern California.
- In the aftermath of the bribery scandal, people are calling for Sephora to cut ties with Giannulli, flooding the webpage for her Sephora collaboration with negative reviews and threatening to boycott the beauty retailer.
People are threatening to boycott Sephora unless it cuts ties with Olivia Jade Giannulli, a YouTuber and Instagram influencer.
The daughter of the “Full House” star Lori Loughlin and Mossimo Giannulli – known for founding the Mossimo fashion brand – acted as a paid influencer for the beauty brand while attending the University of Southern California. She collaborated with Sephora to release a powder palette in December.
On Tuesday, the FBI accused Loughlin and Mossimo Giannulli of agreeing to pay $US500,000 in bribes in exchange for having Olivia Jade and her sister, Isabella Rose, designated as recruits to the USC crew team to facilitate their admission to USC; neither girl participates in crew.
An affidavit released by the Justice Department said that to perpetuate the falsehood that Olivia Jade Giannulli was an accomplished rower, Mossimo Giannulli photographed her on an indoor rowing machine and sent the photo to William Rick Singer, the ringleader of the scheme who was identified in filings as CW-1, to be included on a fabricated athletic profile.
The affidavit, which detailed charges against 32 parents, quoted an email from Loughlin to Singer in which she said her daughter was confused about how to submit her college application after being recruited as a USC rower. An employee of Singer’s submitted it for her, the document said.
No students were charged; prosecutors said that in most cases the students didn’t know their parents were involved in bribes.
As news has spread of the charges against Loughlin and Mossimo Giannulli, Olivia Jade Giannulli, who has more than 1 million Instagram followers and close to 2 million YouTube subscribers, is facing some backlash.
Comments on sponsored Instagram posts paid for by Amazon Prime Student and Direct Smile Club that highlighted her status as a USC student have been flooded with criticisms of her.
Olivia Jade Giannulli has for months worked with Sephora, posting sponsored Instagrams and collaborating on an exclusive product. Now critics are calling for Sephora to cut ties.
The page for her collaboration with Sephora has been flooded with negative reviews, with 36 one-star reviews posted in the past 24 hours.
“This palette has such an intense highlight I thought it would blind others to my privilege and toxicity,” one said. “Unfortunately, it did not work and instead left me dusty AF.”
“As a VIB rouge member who unnecessarily spends her hard earned money in Sephora is disgusted that this product is still being sold,” another said. “I’m tired of the beauty industry slapping on some 19 year old entitled rich kids names on products. I never buy these products and never would.”
“I was a long time Sephora customer and will never buy anything from them again if they endorse this terrible unethical selfish lying brand,” a third said.
Sephora has also seen backlash on social media.
@Sephora do the right thing & drop Olivia Jade’s collection from your stores.
— Jessica Wilson (@jess_wilson) March 13, 2019
@Sephora drop your partnership with Olivia jade. Why would u want an “influencer” who took the rightful place of a deserving academic student #wrong I and many others won’t be buying from Sephora if you continue to support her! ????????♀️
— Mariam A (@MariamA10101) March 13, 2019
— ✨????✨ (@margaretkelly__) March 13, 2019
I want @Sephora to pull all products related to Olivia Jade and shutdown all business and products related to it @FBI @FBILosAngeles @FBIBoston because it’s all tied to felony corruption and fraud from Lori Loughlin and her husband Mossimo Giannulli
— K Lowgren (@KLowgren) March 13, 2019
Sephora and Olivia Jade Giannulli did not reply to Business Insider’s request for comment.
- Read more about the college-admissions scandal:
- A former CEO’s daughter was allegedly listed as co-captain of a Japanese national soccer team as part of a $US25 million college admission scheme
- The FBI busted rich parents for allegedly bribing their kids into elite schools. Here’s the not-so-secret way the superrich game college admissions.
- Meet the alleged ringleader of the massive college-admissions scandal, William ‘Rick’ Singer, the owner of Edge College & Career Network
- Kellyanne Conway posts harsh tweet attacking 2 Hollywood actresses accused of paying bribes to get their kids into elite colleges
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