Olive Garden Is Offering 7 Weeks Of Unlimited Pasta For $US100

Olive Garden is trying a new tactic for drawing in customers.

The struggling Italian chain is offering a “Never Ending Pasta Pass” for $US100 that buys seven weeks of unlimited pasta, breadsticks, salad and Coca-Cola beverages, USA Today reports.

There are only 1,000 passes and they will be sold on the company’s website beginning at 3 p.m. If a customer uses the pass once every day for the 49-day period, they would effectively be paying about $US2 per meal.

The chain’s pasta dishes average around 1,000 calories for a single serving.

“What we’re trying to do is get some attention,” Jay Spenchian, Olive Garden’s executive vice president of marketing, told USA Today. “It’s sure to provoke a reaction.”

Olive Garden’s same-store sales dropped 1.3% in the most recent quarter.

The new promotion is running at the same time as its “Never Ending Pasta Bowl” offer, which lets customers eat unlimited pasta for $US9.99.

This is the latest in a string of promotions offering unlimited food by struggling casual dining restaurants.

TGIFridays launched a $US10 “Endless Appetizers” deal in July and Red Lobster is currently offering “Endless Shrimp” for $US15.99.

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