In 2010, Old Spice and its ad agency Wieden+Kennedy released “The Man Your Man Could Smell Like” with actor Isaiah Mustafa, and the brand was never the same. Mustafa is making a comeback, this time in an online campaign that hides Old Spice ads behind nine hilarious websites for fake products.
Guys may start to notice banner ads online for products like “Soul Patch Powder” and a solid gold Bluetooth headset. If they are intrigued enough to check them out, they’ll eventually get an “Internetervention,” a message from Mustafa mocking them at length for their interest. Then he’ll plug the new “Refresh” body spray.
W+K produced the sites with Stinkdigital and the films with Skunk. There is over 20 minutes of video spread out over the nine sites.
According to a statement from Stinkdigital on its website, “this was one of the funnest and most counter-intuitive projects we’ve done in a while.”
After going through one of the sites’ videos, you can try pranking your friends by sharing a link.
The satire in each of the sites is spot-on. There are the obvious selling points, like bulging muscles and boobs, and then there are the minor details, like Flash-animated American flags and a salesman claiming the powers that be want to shut him down.
Our favourite is the site for Executive Spray Tan Parties, partytanz.com, complete with a bonus autoplay video:
Looking to squeeze your fat into a muscular physique? Then check out theflatteringman.com:
Or maybe you’re already jacked and want to just live in the gym, literally. Then head over to brodominiums.com:
For those who want only the finest, most luxurious headset, there is glitzelectronics.com:
There is smellpulse.com for those who want to both smell great and spray protein directly into their bloodstream:
The American government doesn’t want men to realise their true neck potential. That’s the idea behind zaneckworkouts.com:
If the ladies haven’t been flocking to your bed, it might be because you need some leather sheets from toughsheets.com:
For those in need of a quick tribal band tattoo, freshbodycoupons.com has a special offer:
And last but not least, there is flavorpatch.com for the soul patch aficionado looking to spice up his facial hair:
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