Good morning, AdLand. Here’s what you need to know today:
Old Navy and its ad agency of five years, CP+B, are parting ways. The shop created many memorable ads for the retailer, including the strange Super Modelquins family. CP+B also reunited cast members from the National Lampoon Family Vacation movies, “Blossom,” and “90210” in Old Navy commercials. CP+B was also behind Old Navy’s ad featuring a Kim Kardashian lookalike. The real star ended up suing the retailer for $20 million. The case was settled for an undisclosed amount. Watch the fake Kim below:
Jessica Lessin reports that Apple pitched a new TV service that lets you skip ads.
Honda and agency RPA want depressed drivers to Tweet and Vine about how the #WantNewCar … er … want a new car. People at Honda then responded (only on Monday July 15, though) with a funny Vine response.
ADT Security Services is doing an agency review, separating it creative and media/digital accounts. Doner worked with ADT since 1999. BGT and Razorfish worked on media and digital. Read ADT’s statement on Agency Spy.
CPX Interactive, a performance marketing company, named Jeff Hirsch as its CMO. He was previously the CEO of AudienceScience.
Mashable thinks that these are the 4 steps to great real-time marketing.
Previously on Business Insider Advertising:
- There Is A Hidden Message In The New Wendy’s Logo
- Twinkies Is Going After A New Demographic — Bros
- AD OF THE DAY: Rooney Mara And David Fincher Team Up For A Stunning Calvin Klein Ad
- Why Local-Mobile Marketing Is Exploding
- REPORT: Apple Has A Plan To Let Viewers Skip Ads Altogether And Pay Media Companies For The Lost Views
- Apple, Mozilla Blast Advertisers In ‘Do Not Track’ Fight
- Another High-End Brand Is Furious At Costco For Claiming To Sell Its Products
- Shazam Just Made A Deal With This Ad Agency
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