This morning, we learned that AOL, Yahoo, and Microsoft sales people will soon begin selling inventory on each other’s sites.The obvious question following this news is: If Microsoft, AOL, and Yahoo are going to go this far, why don’t they just merge into one mega-portal?
Why does MSN-Yahoo-AOL-HuffPo need three sales forces, three corporate finance departments, three HR departments, three email teams etc…
Isn’t there a lot of value to be had in slashing all that out and combining these things?
What’s standing in the way?
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