In London’s Olympic Park, you’re just as likely to see a message from an official sponsor as a flag from another country.Sponsors pay top dollar for the honour of being associated with the games, and product placements are strictly policed. Top endorsers such as Coca-Cola pay an estimated $100 million to the International Olympic committee.
Britain’s Olympics have been notoriously strict: one BBC host’s umbrella was even confiscated after officials decided it wasn’t up to snuff.
A source at the Olympic games, who prefers to remain anonymous, sent us these photos taken from inside Olympic park. The area is full of reminders of who is paying for the events.
From a massive theatre to a beauty salon, check out the efforts sponsors take to get noticed at the games.
This blue and yellow blimp, sponsored by Goodyear, flies over the Olympic Park all day. Curiously, it doesn't feature the brand's logo.
P&G has a full-service salon within the park. If you feel like pampering, they'll do your hair or make-up using some of their products.
Vitamin water has this stand. It's nearly impossible to get a drink that isn't owned by Coca-Cola in the park.
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