ODO Denim is shaking up the clothing industry with their “self-cleaning” jeans and t-shirts. The company weaves silver into their fabric. This creates “peaks,” giving the fabric an anti-stain quality, and creates a chemical reaction with bacteria, rendering the fabric anti-stink.
Produced by Emma Fierberg
Follow BI Video: On Facebook
Business Insider Emails & Alerts
Site highlights each day to your inbox.