Obama Needs Love And Romney Needs Fear

David Brooks

Photo: top-people.starmedia.com

Maybe a campaign is like a courtship.  A candidate’s job is to woo the electorate, to win the people’s affection with charm, familiarity and compassion. Maybe a campaign is like a big version of “American Idol.” It is a contest over who is the most talented. In this mode, a candidate’s job is to endear himself to the people in the audience with likability and then wow them with his gifts.

Read the rest >

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.

Tagged In