Obama wore a personalised $595 jacket to the game between North Carolina and Duke — and knockoffs are already being made

Getty/Lance KingFormer President Barack Obama wearing his personalised Rag & Bone jacket.
  • Former President Barack Obama was spotted wearing a black bomber jacket with “44” embroidered on the sleeve during the North Carolina-Duke basketball game on Wednesday night.
  • Rag & Bone confirmed to Business Insider that it personalised the jacket, from its Manston line, for him.

A huge wardrobe moment happened on Wednesday night during the North Carolina-Duke basketball game: Former President Barack Obama wore an eye-catching black bomber jacket.

It turns out the jacket was made by Rag & Bone, an upscale global fashion label started by Marcus Wainwright. It’s a Manston model, which typically costs $US595, that was personalised for Obama with a “44” on the sleeve, the brand confirmed to Business Insider.

The jacket got its fair share of attention. A tweet pointing out the embroidery on the sleeve had more than 51,000 favourites and more than 12,000 retweets as of Thursday afternoon.

Another tweet with more than 2,700 favourites used a popular meme format to praise the jacket:

The jacket has already been knocked off by sites claiming to sell replicas complete with the 44 on the sleeve, according to the Wall Street Journal style correspondent Jacob Gallagher.

Of course, the jacket wasn’t the most notable clothing-related happening at the game. In the first minute, Duke’s star player Zion Williamson injured his knee when his foot tore through his Nike shoe.


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The camera caught Obama’s reaction to the incident, since he was sitting courtside. He could easily be seen saying “his shoe broke” and pointing to the court.

North Carolina went on to win the game, 88-72.

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