President Barack Obama is clinging to a two-point lead over Mitt Romney in a USA Today/Gallup survey of 12 swing states, and much of that can be attributed to the president’s success in the campaign television ad wars thus far. The key number in the poll: Of voters that have changed their minds about supporting a candidate, 76 per cent have done so to support Obama, compared with just 16 per cent for Romney. About one in 10 swing-state voters said they have changed their minds after seeing campaign ads.
Obama leads Romney 47 per cent to 45 per cent among voters in the battleground states. The USA Today/Gallup poll combined the results of the 12 states and does not offer a clear picture into specific states. The 12 states: Colorado, Florida, Iowa, Michigan, Nevada, New Hampshire, New Mexico, North Carolina, Ohio, Pennsylvania, Virginia and Wisconsin.
These numbers give more credence to the Obama campaign’s insistence that its ads hammering Romney’s career in private equity at Bain Capital are working. In the past few weeks, the Obama campaign has launched another blitz, these ones focusing on Bain’s record with shipping jobs overseas.
Bruce Rosemark, a 63-year-old self-described conservative from Las Vegas, told USA Today that the Bain ads have caught even his attention.
“It did make me look a little bit about what his record was,” he said.
So far, USA Today reports, Obama and his super-PAC supporters have spent about $25 million more on television ads than the Romney side. This is only the beginning. The two sides are expected to top $100 million in ad-spending over the next month.
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