Obama Campaign Ditches The Private Equity Attacks, Goes After Romney As Governor

Last month, the Obama campaign lined up weeks of attacks on Mitt Romney’s career at Bain, a private equity firm. They tried to portray him as a vulture capitalist. 

Those attacks mostly fell flat among elite Democrats. Newark Mayor Cory Booker called them out, former Obama administration Car Czar said they were ‘unfair.’  And no one could explain why, if private equity was so bad, Obama was raising tons of money from people in private equity. 

Now the Obama campaign is shifting, and going after Romney’s record as governor in a new ad. 

There are two lines of attack. 

1) Mitt Romney’s Massachusetts did not create jobs. The state was 47th in job creation. This is a replay of an attack  Jon Huntsman’s used in the primary. 

2) Romney outsourced jobs–specifically a call centre– to India. This is an attack that plays on people’s anxiety about globalization, and perhaps even their nationalist sentiments. 

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.