Obama Administration Trying To Rename Cap And Trade


The Obama administration is exploring alternative names for cap and trade legislation.

People don’t really know what cap and trade means, but they don’t like it. So a new name is being concocted to gather support for the legislation.

It doesn’t look like the names “carbon tax” or “regressive tax” are in the mix, though. How does “clean energy dividend” grab you?

WSJ: Seeking to bolster public support for climate legislation, the Obama administration is consulting pollsters who advocate avoiding phrases such as “cap-and-trade” and “global warming.” On Monday, the White House Council on Environmental Quality was scheduled to meet with Robert Perkowitz, president of ecoAmerica, a Washington-based nonprofit that uses “psychographic research” to “shift personal and civic choices of environmentally agnostic Americans,” according to its Web site.

“We’re trying to give them phrases that work,” Mr. Perkowitz said in an interview. He said that in a survey of some 2,000 Americans conducted by his group in March and April, less than half of the respondents said they would support a “cap-and-trade” policy, and that only 24% said they knew what the phrase means. “If you call it ‘clean energy dividend’…almost anything other than ‘cap and trade,’ you’ll get people responding a lot more favourably,” he said.

UPDATE: Now the White House tells the WSJ that they aren’t doing this.

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