McIlroy’s apparel contract with Oakley expires on December 31. Under their deal, Oakley has the right to match any competing offer that involves glasses or clothing, according to ESPN’s Lester Munson. Oakley is claiming that McIlroy and his agent jumped ship for Nike and ignored their matching offer, thus violating the contract.
There aren’t any official numbers on the potential Nike-McIlroy deal, but Robert Lusetich of Fox Sports says it is worth in the $200-250 range over 10 years. Oakley claims 30% of the deal, or $60 million, involves products they currently give McIlroy, so they should have had the chance to match that part of the package. From Munson:
“According to Oakley, the damage that has resulted from McIlroy’s refusal to renew with Oakley is ‘irreparable’ and entitles Oakley to an injunction that would stop Nike and McIlroy from concluding or implementing their contract. Oakley is also claiming money damages but does not specify any amount and asserts that it has spent $300,000 on a photo shoot for the products McIlroy would have endorsed in 2013.”
The Nike deal is a “head-to-toe coverage” endorsement deal, Munson says, that is the most lucrative in golf history.