This Is The Newest Threat To Apple's Siri

nuance nina app for iphone and android

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Nuance, the voice-recognition software company that helps power Siri, announced a new service today that acts as a virtual assistant for customer service apps.Nina stands out from Siri in several ways. First, it can identify an individual’s voice, so it not only knows what someone is saying, but who’s saying it. It also has an open SDK, meaning developers can add the technology to any iPhone or Android app.

Siri can’t function within third-party apps, so you’re limited to what Apple decides you can do. But with Nina, developers can turn their apps into intelligent, Siri-like assistants.

There are endless possibilities: Signing in to your banking app using voice recognition instead of typing a password, customising settings on your phone based on who’s using it, etc. Cool stuff.

We’re looking forward to what developers come up with.

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