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German carmakers like Mercedes-Benz and BMW AG are slashing car prices by thousands of dollars and rolling out incentives to lure in consumers looking to blow their holiday bonuses.”December is always, for luxury carmakers, the biggest month of the year,” the Wall Street Journal’s Mike Ramsey reports.
Even though companies won’t likely admit that they’re vying to knock out Lexus as the no. 1 American luxury automaker, that doesn’t make the competition any less fierce, Ramsey says. (See all you need to know about car shopping in December.)
Just mention to a BMW dealer you’re thinking of going with a Benz and see how fast they start knocking digits off their sales pitch.
Also, look for big-time perks like low-to-no interest rates, deep loyalty discounts for repeat customers, and offers to waive the first two months on your lease for a new vehicle. (See why it might be a good idea to shop for cars online.)
“December has certainly been a month to remember for dealers over the last two years,” Edmunds.com Chief Economist Lacey Plache said recently. “And with a substantial number of new car buyers still coming back to the market after deferring their purchases this summer, dealers have plenty of reason to believe that this December will continue the trend.”
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