Good morning, AdLand. Here’s what you need to know today:
Always wanting to stay on top of the “cool new thing” of the moment, it’s almost impossible for a brand to ignore an internet trend. (Remember all the brands that did “Call Me Maybe” videos?) Well, now it’s time to see Pepsi cans and Hot Pockets doing the Harlem Shake. Here’s Herbie Hot Pocket doing it at Culver City, CA-based agency Threshold Interactive:
And here’s a Pepsi can doing it, too — with the help of DeepFocus’ Moment Studio:
Publicis reported a 23 per cent net income increase in 2012, growing to $982 million. But CEO Maurice Levy also announced that things were looking kind of rough in 2013.
Media giant Top Right might sell the rights to the Cannes Lions festival.
Here’s what it’s really like to be in an agency review process.
Here’s VW’s new ad for the Beetle about a not-so-scary dude in a ski mask. Deutsch LA did the creative.
Previously on Business Insider Advertising:
- America Will Spend $815 Million On These Ridiculous Valentine’s Gifts For Pets
- Woman Buys Ad At Her Boyfriend’s Regular Lunch Spot To Dump Him
- Marin Software’s CEO Gave Me This Document On Google Ad Pricing Right Before He Filed His IPO
- AD OF THE DAY: These Storefront Robots In Japan Mimic Customers
- Ikea’s Brilliant Ad Offers Crib To Babies Born 9 Months After Tonight
- American Airlines Will Respond To Every Tweet — No Matter How Offensive
- Bookworms Will Weep Over New Wiley Logo That Axes ‘John’ & His Sons
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