Not The Next Razr: Motorola's $2000 'Aura' (MOT)

Wonder why Motorola’s (MOT) market share, profitability, stock price, and relevance has been in the toilet for the last several years — as it’s consistently failed to build a successor to its dirt-cheap Razr?

Surely couldn’t have anything to do with wasting time and money coming up with products like this: The $2000 ‘Aura‘, which has a circular screen, 62-carat sapphire crystal lens, and 200-part rotating mechanism that’s “more like opening a luxury car door than accessing a mobile device.”

Have a Russian billionaire on your Christmas gift list? Motorola says the Aura will be available “around the globe” this quarter.

Motorola shares are down 4.1% today to $5.82; down 70% from their 52-week high, reached almost a year ago.

See Also:
What Is Motorola’s “Android Social Networking SmartPhone”?
Motorola’s Android GPhone: Wait ‘Til Next Year, But Which Carrier?
This Winter’s Smartphone Wars Are Set: Who’s Going To Win?

NOW WATCH: Tech Insider videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.