Emoji URLs may be the next big thing. With unique and memorable domain names becoming more and more scarce, some companies and campaigns are turning to out-of-the-box digital methods to reach new audiences.
Norwegian Airlines did just that with its new emoji-only URL, reports AdWeek, creating a web address that replaces traditional lettering with emojis.
The airline launched this URL for a very specific offer, so it used a very specific string of emojis. It wanted to announce a new direct flight from Copenhagen to Las Vegas, and so the website was Aeroplane-Slot Machine-Money.ws.
It looks like this: www.
[image url=”https://abs.twimg.com/emoji/v1/72×72/1f3b0.jpg” alt=”