A Norwegian airline created an emoji-only web address to reach millennials

Hong Kong Chek Lap Kok airportGetty ImagesA plane is on the ground at Chek Lap Kok airport in Hong Kong.

Emoji URLs may be the next big thing. With unique and memorable domain names becoming more and more scarce, some companies and campaigns are turning to out-of-the-box digital methods to reach new audiences.

Norwegian Airlines did just that with its new emoji-only URL, reports AdWeek, creating a web address that replaces traditional lettering with emojis.

The airline launched this URL for a very specific offer, so it used a very specific string of emojis. It wanted to announce a new direct flight from Copenhagen to Las Vegas, and so the website was Aeroplane-Slot Machine-Money.ws.

It looks like this: www.


[image url=”https://abs.twimg.com/emoji/v1/72×72/1f3b0.jpg” alt=”

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