This Man Climbed An Insane 2,500-Foot Rock Wall Without A Rope --  For A North Face Ad [THE BRIEF]

North Face Alex Honnold climbingYouTube/The North FaceAlex Honnold scaling El Sendero Luminoso.

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Puffy jacket and outdoor equipment maker The North Face made a 6-minute documentary about Alex Honnold’s attempt to scale a 2,500-foot limestone formation in Mexico called El Sendero Luminoso. And oh, Honnold is doing the climb without a rope. The video is pretty informative as far as teaching us about the preparation that goes into such a death-defying stunt, and really picks up when Honnold begins his ascent at about the three-minute mark:

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