While we focus on the iPad-Kindle war, another Kindle rival may have quietly eclipsed it.
DigiTimes researcher Mingchi Kuo based his report on “figures from upstream suppliers as indicating that the nook accounted for 53% of e-book readers shipped to US vendors last month.”
DigiTimes attributes Nook’s success to its being a newer product and being available in retail stores.
If this report is accurate, it helps explain Amazon’s move to start selling Kindles in Target, where people will be able to get hands-on with the products.
In Amazon’s last earnings report, it said the Kindle was its best selling product for the quarter.
Business Insider Emails & Alerts
Site highlights each day to your inbox.