Nokia is partnering with Zeiss to feature high end cameras in its future smartphones

HMD Global, the Finnish startup which has licensed and revived the Nokia brand over the past year, struck a deal with German optical manufacturer Zeiss to work together on smartphone cameras, the BBC reports.

Nokia had partnered with Zeiss in the past, before selling its smartphone division to Microsoft in 2013. The two companies produced some of the highest rated mobile cameras at the time, such as the Nokia 808 PureView’s in 2012, and are now looking to replicate that success.

The BBC reports that Zeiss will help the Finnish company to develop the camera “in all Nokia smartphones in the future,” although the German house did not have a hand in building the optics for Nokia’s N3, N5 and N6, which go on sale next week.

According to Florian Zeiche, HMD’s executive, strategic partnerships like this represent “the company’s whole business model.” The deal with Zeiss, Zeiche told the BBC, came about because “the two companies had shared values of quality and craftsmanship.”

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