Nokia Begins Ambitious Free Wifi Trial In London

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Photo: daniel_feldt

Nokia has launched a trial for free wifi hotspots in London, reports the Telegraph.26 hotspots are currently being utilized, a number which could increase if the trial is successful. Many of the hotspots are centered around old phoneboxes owned by Nokia’s partner, Spectrum Interactive.

The initial trial is set to last two months, according to¬†Ad Age. It will be centered around some of London’s busiest areas. The publication also reports that the British capital is short of wifi hotspots, and will require more before the upcoming Olympics.

Nokia’s latest offering may be appealing due to the lack of personal information consumers are required to give to use it. The Telegraph notes that other companies run similar services in the city, but that more personal information is required from users, giving the Finnish phone manufacturer an advantage.

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