Microsoft, Nokia, And AT&T Are Throwing Over $100M Of Marketing Behind A Windows Phone

windows phone 7A giant Windows Phone in New York City.

Photo: Matt Lynley, Business Insider

Microsoft, Nokia, and AT&T are planning a huge $100 million marketing campaign for Nokia’s upcoming “Ace” Windows Phone, BetaNews reports.We heard yesterday that the Ace, also known as the Lumia 900, will feature a few features its little brother the Lumia 800 (which hasn’t launched in the U.S.) should’ve included.

It will have a bigger 4.3 inch screen, a front-facing camera, and a larger battery.

It could launch as soon as the Consumer Electronics Show next week in Las Vegas, and is Microsoft’s last best hope against the iPhone 4S and Samsung Galaxy Nexus.

Nokia’s first Windows Phone, the entry-level Lumia 710, will launch in the States on January 11.

UpdatePaul Thurrott at WindowsITPro claims to have seen internal documents from Microsoft that detail over $200 million of marketing spending by companies like Microsoft, Nokia, and even Samsung. Nokia, Thurott claims, will outspend Microsoft “2 to 1” on marketing for Windows Phone.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at