Xobni, the startup that builds software to make Microsoft Outlook more managable, just crossed the three million user mark.
On his personal blog, Xobni cofounder Matt Brezina says a lot of that success has to do with the startup’s PR strategy, which he says was based on a maxim imparted to him by New York VC Chris Dixon: “No one cares about your stupid little startup.”
With this thought in mind — a truthful one, indeed — Matt recommends the following tactics for other startups looking for good PR:
- Tie yourself to a bigger trend
- Take every opportunity to meet a journalist in person
- Heavily engage with users – WOM is better than PR
- Journalists are people. People are lazy. Build a press centre for lazy journalists
- Be a source of data
Matt put together a presentation to make his point clearer.
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