Influencer ‘No Hun’ responded to resurfaced videos where he mocked Asian people after he posted purported Little Mix DMs

Instagram Reels on phone
Several Instagram posts made by UK TikToker ‘No Hun’ have resurfaced. Getty Images
  • Several posts from UK TikTik star Rory “No Hun” Williams’ Instagram have resurfaced.
  • The posts, which are still live, include Williams making racially motivated jokes.
  • Williams responded to the posts in a series of Instagram stories Monday night.

UK TikTok star Ruari “No Hun” Williams has responded after several old Instagram posts appearing to show him making racially motivated jokes resurfaced. In a series of posts on his Instagram story on Monday evening, Williams said that “who I am now isn’t who I was years ago.”

The posts were unearthed days after Williams came under fire for sharing purported messages from Little Mix band member Leigh-Anne Pinnock during an Instagram live. The messages have not been verified and there has been speculation that they are fake. The purported messages refer to allegations of “blackfishing” against fellow band member Jesy Nelson in the wake of the release of her latest music video in collaboration with Nicki Minaj.

Blackfishing refers to people who are not Black altering their appearance, accent, or mannerisms to appropriate Black culture or appear racially ambiguous.

Birmingham-based Williams is 28, and has been creating content under the online persona “No Hun” on platforms like Snapchat, Instagram and – more recently – TikTok, since 2016, according to Birmingham Live.

Williams has amassed 343,000 followers on his Instagram account as well as 464,000 followers on TikTok. Known for his humorous anecdotes, rants, and short sketches, Williams’ TikTok videos have over 15 million likes.

Twitter account @UKGOSSIPTV shared a thread of Instagram videos on Monday that appeared to have been taken from Williams’ Instagram account. Some of the videos appear to show Williams impersonating a stereotypical Asian accent while making reference to stereotypes about eating cats.

The Twitter account also appears to show footage of Williams making a racial remark about his skin discoloration, as well as showing another video of what appears to be Williams spraying air freshener in the direction of what appears to be a sari – a garment mostly worn by South Asian women. A further video also appeared to show Williams pretending to say on the phone that he can “smell that fucking sari from here.”

The videos, which were posted between 2017 and 2018, were still live on the Instagram account at the time of writing.

Insider also found further footage and images on the account with similar themes that were posted during the same time period.

Multiple posts of Williams wearing what appears to be a hijab were found on the account. One video of Williams appeared to depict him wearing a ghoonghat (a headscarf worn primarily by women in the Indian subcontinent) and a bindi (a red mark usually worn by women in the Indian subcontinent for both cosmetic and religious reasons) on his forehead while dancing to Hindustani music.

Several other videos appear to reference a character called “Sunita,” to whom a person says the catchphrase “wash your dirty sari” in a strong accent. Insider found several videos of fans imitating the accent and saying the phrase reposted to Williams’ Instagram account – including one video of a person with a British accent wrapping a scarf around their head and imitating a stereotypical Indian accent.

Responding to these posts resurfacing and the backlash for sharing purported messages from Pinnock, Williams made a series of posts on his Instagram story Monday night.

“People have been saying things about me online today to try and invalidate the point that I’ve made over the last couple of days; saying that I’m racist, I’m colorist, and things like that because of posts that I’ve made years and years ago that have always been there on my Instagram for people to see,” he said.

“At the end of the day, who I am now isn’t who I was years ago, and just because I was one way at a certain time that doesn’t mean that I don’t have the right to speak out on things, and it doesn’t mean that people can’t change or be educated.”

He continued: “And, you know, the whole ‘Sunita love, you need to wash your sari,’ that’s how I started, but it’s not who I am now, you know what I mean? I’ve been through life experiences that have changed my life.

He added, “Things have happened in the world that have changed my perspective, like how I see the world now is completely different, and I refuse to live in the shadow of my mistakes, because all that’s gonna do is hinder me moving forward in life.”

When insider reached out to Williams for comment, someone claiming to be a representative said he was hospitalized Tuesday night. His team was not immediately available for further explanation or comment.

For more stories like this, check out coverage from Insider’s Digital Culture team here.