This Nivea Ad Comes With A Tracking Device That Keeps Your Kid From Running Off At The Beach [THE BRIEF]

Good morning, AdLand. Here’s what you need to know today:

Nivea created a magazine ad that includes a bracelet with location tracking technology that you can tear out to put on a child. By putting in the bracelet’s code to your smartphone and downloading an app, you can then track your child at the beach to make sure he or she doesn’t run off. Here’s how it works:

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